PRIVACY POLICY

1. Who We Are

Alliance Enterprise UK ("we", "us", "our") is a used car dealership based in Glasgow, United Kingdom. We are committed to protecting your personal data and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

Contact: support@allianceentp.store | +44 7350 463378

2. What Data We Collect

We only collect personal data that you voluntarily provide to us through this website. This includes:

• Contact enquiries — the email address or phone number you choose to give us (never both unless you decide otherwise), your message and the vehicle you are asking about, where relevant
• Viewing and reservation requests — your chosen contact method and preferred viewing date and time
• Finance enquiries — your chosen contact method and the question you ask us
• Part-exchange enquiries — details about the vehicle you would like to sell or part exchange (registration, mileage, condition and similar)
• Your shortlist — vehicles you save, if you use that feature

We do not collect any special category data (e.g. health, financial, or biometric data). No payment card details are ever entered on this website — reservation fees are taken securely by our team once a reservation is confirmed.

3. Legal Basis for Processing

We process your personal data on the basis of your explicit consent, which you provide by ticking the consent checkbox on our forms before submitting.

You may withdraw your consent at any time by contacting us at the details above.

4. How We Use Your Data

Your data is used solely to:

• Respond to your enquiry about a vehicle or our services
• Arrange and confirm viewings, and process £99 reservation requests
• Answer your finance questions
• Discuss selling or part-exchanging your current car

We will never use your data for unsolicited marketing, sell it to third parties, or share it with anyone outside of Alliance Enterprise UK without your explicit consent, except where disclosure is required by law.

5. Cookies & Analytics

This website uses essential cookies that are necessary for it to function (for example, keeping you signed in and remembering your shortlist and your cookie choice).

We also use optional analytics cookies to understand how the site is used — for example, which vehicles are viewed and which enquiry forms are completed. These are only set after you accept them on the cookie banner. You can change your choice at any time using the Cookie preferences link in the footer, or ask us to stop processing your data by emailing the address above.

6. Data Retention

We retain your enquiry data for up to 12 months from the date of submission, after which it is securely deleted. If you request deletion sooner, we will action this within 30 days.

7. Your Rights

Under UK GDPR, you have the right to:

• Access – request a copy of the personal data we hold about you
• Rectification – ask us to correct inaccurate data
• Erasure – ask us to delete your data ("right to be forgotten")
• Restriction – ask us to restrict how we use your data
• Portability – receive your data in a portable format
• Withdraw consent – at any time, without affecting prior processing

To exercise any of these rights, email us at support@allianceentp.store.

8. Data Security

Your data is stored securely using industry-standard encryption and access controls. We take reasonable technical and organisational measures to prevent unauthorised access, loss, or disclosure of your personal data.

9. Complaints

If you have concerns about how we handle your data, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk or by calling 0303 123 1113.

10. Changes to This Policy

We may update this privacy policy from time to time. Any changes will be posted on this page with an updated date. Continued use of our website after changes are posted constitutes acceptance of the revised policy.